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Vingt 5 cosmetics

 
 
Project scope Brand name, logo design and photography
Description Study for a startup in the natural, plant-based beauty industry: finding a brand name, logo design and model photography.
Client Vingt5

vingt 5 couleur
vingt-5-bus-pub-1

Vingt5 is the name we chose to this line of natural men's beauty products. We decided on this name for three reasons:

  • The target age is between 25 and 40 years old and the goal is to preserve youth.
  • That number corresponds to the active ingredients' list (20/5)
  • A number is easy to remember and suited for a men's product.

The logo needed to be simple and strike the right balance between urban and nature. The packaging is made of dark glass, recyclable. 

Model: Edouard Barbesol

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